You've got the expertise, the passion, and the drive. But are your words doing the heavy lifting they should?


With this blueprint and AI powered template, you'll learn how to write:

  • Clear messaging that effortlessly draws in those high-ticket clients

  • Personality-packed copy that showcases your expertise AND sounds unmistakably like you

  • Words that attract a tribe of raving fans who can't wait to work with you



If your copy isn't turning heads and opening wallets, it's time for a SHIFT.


This isn't just another template.

It's your blueprint for:

  • Creating an ideal client avatar so vivid, you'll swear she's real (and probably want to grab coffee with her)

  • Crafting copy that makes your dream clients go, "OMG, are you in my head?!"

  • Transforming your expertise into words that magnetically attract your perfect clients

Plus, you'll get a short on-demand training session during which I share tips and resources for doing market research, writing to your high-ticket client with AI, and so much more.

It's like having a conversion copywriting bestie on speed dial!


What's included?


  Ideal Client Attraction Blueprint
Available in days
days after you enroll

Hi, I'm Hailey-


Your expert copywriter and messaging strategist for women who are passionate about crafting businesses that truly serve both them and their clients.

I firmly believe that the right strategy, backed by powerful messaging, is all it takes to cultivate a thriving business that fuels your dreams.

It's about more than just writing words. I'm here to help you discover and elevate your unique voice, ensuring your message strikes a chord with the perfect clients for you.

You’ll gain the confidence to share your work with more people and create an even bigger impact.

With 7+ years as a Non-Profit Development Director, experience as a business owner, (and a busy mom of four boys), I deeply understand the challenges many women entrepreneurs face firsthand.

My mission? To help women create impactful, conversion-driven messaging that drives higher engagement and more sales—all while building a business that fuels your dreams without exhausting you.

Because good copy isn't just a nice-to-have—it’s the heartbeat of a successful business.